
Redesigning the Intercom blog
Find out how Intercom redeveloped the Inside Intercom blog using Optimal Workshop's tools, making it easy for readers to find the content they're interested in.
2 min read
“Putting the customer first fundamentally changes the way you design.”
Spark, a leading telecommunications company in New Zealand, was going through an exciting change — the company just implemented a dedicated customer experience and user experience (CX/UX) team at their head offices in Auckland to focus on making better experiences for their customers. We spent some time with the team to understand how Spark was using the customer journey to transform their business model from one that focuses on products and services to one that focuses on great customer experiences.
We spoke to various Spark CX/UX team members who explained the practicalities of collaboration and how to gain buy-in.
See how the Spark team turned their transformation from a “paper-vision” to a reality.
“It is possibly the single most exciting thing that I have worked on in my time here at Spark.”
Find out how Intercom redeveloped the Inside Intercom blog using Optimal Workshop's tools, making it easy for readers to find the content they're interested in.
Learn how Xero used Optimal Workshop’s UX tools to make it easier for users to find the answers to their questions on the company’s support website.
Learn how Assurity, a NZ technology delivery consultancy, tackled a unique design project by using virtual reality (VR) in their user research. Read on for learnings and insights.